Xgrowth B2B Podcast
APAC's B2B Growth Podcast

How Fujitsu Approaches Deal-Based Marketing

Shahin chats with Andrea Clatworthy, former Global Head of Account-Based Marketing (ABM) at Fujitsu about how to approach pipeline acceleration and Deal-Based Marketing (DBM).

Andrea is B2B Tech marketing veteran, currently at Fujitsu leading the Account-Based Marketing and Deal-Based Marketing approach globally.

ABM at Fujitsu is mostly 1:1, some 1:few, and Andrea has been driving the approach across geographies since starting it originally in the UK in the last decade. 

A regular keynote speaker and occasional podcaster, Andrea has a wealth of experience which she generously shares.

The episode covers:

  • How to implement DBM
  • The importance of storytelling
  • What ways DBM can go wrong
  • How to personalise within DBM

Resources mentioned in this episode:

You can access the extended show notes right here!

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For your copy of the State of ABM in APAC Report: https://xgrowth.com.au/abm-report/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au