ABM or account-based marketing is a more targeted and personalised form of marketing that defines your organisation’s go-to-market strategy around your most valuable target accounts.
Here we work with your sales and marketing teams to run campaigns focused on specific stakeholders from target accounts.
ABM has gained a lot of traction in the last decade and can reap tremendous returns on your business's marketing investments. 56% of companies now leverage ABM. 80% of marketing teams worldwide have confirmed a higher return on investment from ABM initiatives. So ABM can help your business achieve higher deal closing rates, promote better and relevant brand awareness and much more.
If you are a company selling to other businesses where :
Then, ABM is the right strategy for your business. Check out more on this topic here.
- There are multiple buyers
- The sales cycle are extended ( in months)
- Your average deal size is above $30K
- You have a defined list of high-value clients that you want to target.
Inbound marketing is a form of marketing where companies try to attract a wide range of customers through their content. On the other hand, ABM comprises of personalised marketing campaigns delivered to a specific account and account stakeholders that a company is targeting to acquire.
Yes! You can reach out to us for an initial consulting session here.
We predominantly work with B2B technology companies, but our strategies apply to any B2B firm operating in a complex sales environment which involves selling to multiple people in an organisation and selling high-ticket products or services (~$30k+)
We do a lot of marketing execution work for our B2B clients, but one of our strongest areas of expertise is crafting customised account-based marketing strategies and then working with client stakeholders to execute them. So, we are not just a B2B marketing agency but a marketing-strategy consulting firm too!