Results that hold up in the boardroom
Every engagement below is a real campaign, with real numbers and real people behind it. APAC B2B, from first-time ABM to enterprise account expansion.
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6 opportunities with the largest banks and insurers in Australia and New Zealand
OutSystems had never run ABM in ANZ and needed to break into Tier 2 financial services. We built the strategy from scratch and ran it end to end, educating target accounts on low-code and positioning OutSystems as the obvious partner.
“When I think about ABM or any programmes that need to be very focused, I think xGrowth. xGrowth were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. xGrowth were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.”
Acquired byMOQdigital
$1.2 million pipeline in the first four weeks of the campaign
Dienst needed net-new enterprise accounts in Western Australia and South Australia, with a target of 9 to 12 meetings. We identified 100 accounts, ran a focused ABM campaign and secured 26 meetings, more than double the KPI.
“Meetings with new prospects were a key KPI for us, we were looking at a KPI of 9-12 meetings. The KPIs were well and truly exceeded in the campaign, we’ve overachieved in the KPIs we set, out of the 100 accounts identified we secured 24 meetings of those 100 accounts and a pipeline sitting at $1.2 million in the first four weeks of the campaign.”
95% of target accounts engaged in a precision ABM campaign across ANZ financial services
Snyk’s 2024 ANZ campaign targeted 40 financial services accounts with a benchmark-driven ABM approach. 38 accounts were engaged, 37 connected, and 10 meetings booked with decision-makers, all tracked against a clear measurement framework. In 2025, a follow-on content campaign produced the best-performing landing page in Snyk’s APJ history with 26 downloads.
“Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details. You guys inspired me to change the way we do things.”
54 meetings booked across Turkey and ANZ, including 29 from just 8 accounts
Getac ran ABM programs across multiple geographies with xGrowth. In Turkey, we targeted 8 accounts and booked 29 meetings, with multiple decision-makers per account. In ANZ, two separate campaigns across 2024 and 2025 reached 36 accounts and generated 25 further meetings.
“xGrowth provides a very strong and repeatable ABM framework we can build on. They helped us accelerate our ABM approach with clear processes, steps and best practice guidance to run programs across multiple geographies.”
Taking Secure Code Warrior from ABM-curious to fully operational across APAC
Secure Code Warrior needed a partner to guide them through building ABM from the ground up, covering strategy, execution and marketing, sales, and customer success. We built the function, ran the plays, and got results.
“It’s been amazing working with xGrowth. We needed someone who could guide us through the process, a lot of people are new to ABM and we hadn’t done it to this degree before. xGrowth asked all the right questions and got to understand our business. They got involved with our sales team, our customer success team and even our customers.”
1 in 3 target accounts booked a meeting, in Brave’s first ABM campaign
Brave Energy had never run lead or demand generation before. With a lean marketing team and no ABM infrastructure, they needed end-to-end support across strategy, execution and SDR. The Networks campaign targeted 18 accounts and beat every target in eight weeks: 6 meetings booked and 5 held against a target of 4, and 1 qualified opportunity against a target of 1.
“I wouldn’t have been able to execute an entire ABM campaign without help. Having sales support and marketing support from xGrowth was invaluable.”
7 buying centres mapped inside Telstra, with 4 engaged within 3 months
The client had strong relationships in Telstra’s Finance department but no visibility into other buying centres. We built a structured account expansion approach, mapping new stakeholders, creating tailored content, and driving engagement across divisions they’d never reached. By month 9, the client was in the tender process with one of those buying centres.
- 7buying centres identified within Telstra matching the client’s offering
- 4 in 3 monthsbuying centres with decision-maker meetings
- Month 9client entered a tender process with a buying centre
From ABM-zero to a full three-tier program (1:many, 1:few and 1:1) in 12 months
Convoso’s marketing team was starting their ABM journey with no existing infrastructure. In 12 months, we launched all three tiers of ABM: programmatic, scale, and strategic, using an omnichannel approach across target accounts.
“The primary outcome of working with xGrowth was a lot of learning and teaching for Convoso. Where we started in ABM is not nearly where we are at now. We’ve learned so much along the way on how to run full-scale ABM campaigns.”
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