We are a team of trailblazers in the APAC B2B growth space.
A few years ago, we realised that we needed to change our approach to the B2B mid-market and enterprise space.
We were not getting the results we wanted for our clients and it was killing us.
That’s when we started our journey specialising in Account-Based Marketing, when no one in APAC was talking about it.
Fast forward to today, we have a list of ABM case studies and our team is relentlessly pursuing further development of our revenue methodologies to stay ahead of the curve and the market.
Trusted by:
What gets us excited about B2B and ABM?
The complexity and sophistication.
You have to ensure you have the right data to select the right accounts and the right decision makers within those accounts.
You then have to craft the right message to connect with these decision makers at a human level and leverage the right channels to get that message in front of them.
Is the sales team on board? How are you going to get buy-in from them, but also get them excited for what’s to come?
Are you designing and sending direct mail? Is that coordinated with the activities that your sales development reps are doing?
Do you have the right reporting in place to make sure you’re on the right track?
And when you get all the pieces right…
Perfection. That’s what excites and drives us forward every day.
Meet the Leadership Team
Dean McGuinness
Strategy & Product Lead
David Bunce
Head of Operations & Finance
Alexander Hipwell
Marketing & Operations Lead
Aude Yukiko Luce
Delivery Lead
Shahin Hoda
Founder & Managing Director
Cate Sutherland
Client Director
Who do we work with?
Our main customers are B2B technology companies or technology service providers, looking to land and expand mid-market and enterprise deals.
One thing that all of our clients have in common is that they want to take a different approach to marketing.
They’re tired of all these “digital marketing” strategies that promise the world and deliver peanuts.
They want to work with a marketing and revenue team where the results they get match the promises they make, and their execution capabilities go hand in hand with their ability to lay out a sound strategy.
Our clients are also looking to fully align their marketing initiatives with company revenue targets and calibrate their strategy on landing and expanding strategic accounts for their organisation.
Our culture
1% Better
We ask: “Is there a better way?ˮ Small, consistent improvements create extraordinary results.
Extreme Ownership
We take pride in delivering what we say weʼll deliver. No excuses.
Sunny Vibes
Lifeʼs too short for doom and gloom. We make work a little less “ughˮ and a lot more “yay!ˮ.
Results Bias
Our ten-year agency goal isnʼt about headcount or sales. Itʼs unlocking 10,000 accounts for our clients.
Care & Candour
We care about our work and each other but we wonʼt avoid tough conversations.
But the top 3 reasons our clients pick us are
Our dedicated focus as an agency on account-based marketing and engagement
Our in-depth knowledge of the B2B enterprise space in the APAC region
Our capability to both create a sound ABM strategy and execute on it
How it feels to work with us
“The return on investment we have to date is around $1.4 million and ongoing.
The ROI with ABM is a lot more tangible. The cold calling campaigns that we were doing were at an all-time high, but realistically, ABM actually gave us a better ROI overall.ˮ
“xGrowth brings a very structured approach to ABM. Itʼs been amazing working with you.ˮ
“When we engage with xGrowth we’re confident that we’re going to get what we want, what we need at the end of it. That reliability is really important.”
Kickstart your ABM journey today
Our team of ABM experts can help you with strategy, execution and your ABM tech stack.