Late last year at Arketi Group’s 13th annual Business-to-Business Technology CMO Roundtable, account-based marketing (or ABM as it's commonly known) was recognised as a 2020 trend for B2B businesses. ABM is starting to dominate B2B marketing discussions, and for great reasons. When implemented properly it's been delivering remarkable results for B2B businesses. B2B marketers everywhere […]
Are you building a sales team, but you’re uncertain where to start? In the early years of a business, it's especially important to hire carefully since each hire has huge potential to impact a smaller company. Building an effective team can be challenging, in this webinar we’ll discuss how to approach building a sales team, […]
Today's question comes from Natalie, and her question is "Is inbound or outbound marketing more effective for B2B marketing?" Really good question, but before we answer it, I’ve got two disclaimers. The first disclaimer is that I think every business needs to develop its three main channels of growth. Inbound, outbound, and strategic partnerships. The […]
The world’s greatest tech companies have built their success on being customer-centric. Here’s how you can do the same. Customer Experience is a buzzword these days but for ages, some of our most influential thinkers and businessmen have been building their companies and legacies around it. Father of advertising David Ogilvy was talking about it […]
We are back with another Q&A session about B2B Marketing and Account-Based Marketing. Now today's question is from Damian, and Damian's question is, apart from email what other channels are good for Account-Based Marketing? Okay, I got a list of six down here. The very first one is events and webinars. Now I know it […]
Keen to enrich your marketing with intent data? Want to find out which companies in the market are looking for what you offer? Greg Anderson, VP of Sales at TechTarget, and Shahin Hoda, Head of Growth at xGrowth, are going to sit down and talk about what is intent marketing and how you can implement […]
