John unpacks the four categories of intent data providers in the market and discusses multiple factors that marketers need to be mindful of.
John unpacks the four categories of intent data providers in the market and discusses multiple factors that marketers need to be mindful of.
Jon Panker and Gregory Wood talk about the need to target the entire buying committee in an account rather than a single decision-maker.
Nick discussed what B2B marketers can do to better align with sales & points out that their functions may differ but have the same objective.
Eric Wittlake from TOPO talks about what marketers can do to get buy-in from sales teams regarding account-based strategy.
