The Complete Guide to Starting with Account-Based Marketing (ABM)

The Complete Guide to Starting with Account-Based Marketing

It's here - the first edition of xGrowth's Complete Guide to Account Based Marketing incorporates everything we've learned over the last three years about ABM.
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Podcast | Nicholas Kontopoulos from Adobe: How to Develop a Sales Mindset as a Marketer

Nicholas advises marketers to be a part of the sales process by joining discovery calls & listening to the conversations SDRs with prospects.

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Podcast | How to Build an Outbound Sales Team in Your Organisation with Hayley Hopwood from Stripe

Hayley from Stripe defines the responsibilities of an outbound associate role and the best practices in hiring an outbound sales team.

Full Article
Podcast | How to Create Compelling Research-Based Content

Andy walks us through his step by step process in creating compelling research-based content from choosing topic to doing research & surveys.

Full Article
Podcast | How to Approach Your Account-Based Strategy Post-COVID

Bev talks about the key trends in the ABM domain & also shares valuable insights on the differences between account & executive management.

Full Article
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    Latest Articles
    Podcast | Nicholas Kontopoulos from Adobe: How to Develop a Sales Mindset as a Marketer
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    Podcast | How to Create Compelling Research-Based Content
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