The Complete Guide to Starting with Account-Based Marketing

xGrowth's clear and complete guide to starting with Account-Based Marketing incorporates everything we have learned over the last five years about ABM.
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The Complete Guide to Starting with Account-Based Marketing

The 2023 State of 
Account-Based Marketing in APAC Report

In the 2023 edition 100+ CMOs, VPs, and Marketing Directors participated alongside our expert panel to discuss ABM insights, strategies and predictions for the future.
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The 2023 State of  Account-Based Marketing in APAC Report

The Ultimate ABM
Strategy Template

We designed the ABM strategy template to be comprehensive with 9 parts.
Use either the entire template or just the parts you need.
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The Ultimate ABM Strategy Template

The Account-Based
Marketing Strategy
Playbook

The ABM Playbook combines content from our guide & template resources to give you a step-by-step holistic tutorial on setting up your ABM program.
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The Account-Based Marketing Strategy Playbook

The Account-Based
Marketing Sales
Funnel Guide

Discover the power of the Account-Based Marketing sales funnel and how an ABM funnel strategy can transform your efforts for optimal results.
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The Account-Based Marketing Sales Funnel Guide

Account Planning &
Management Template

Explore our free Account
Planning and Management Template
to streamline and elevate your
ABM strategy.
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Account Planning & Management Template

The ABM Account Scoring Template & Guide

Explore account scoring in ABM with xGrowth's free template and guide.
Boost your ABM strategy and business growth today.
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The ABM Account Scoring Template & Guide

The Account-Based
Marketing Framework
Template & Guide

The ABM framework elevates your Account-Based Marketing strategies. Dive into each stage of the ABM framework for successful campaigns.
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The Account-Based Marketing Framework Template & Guide
Go-to-Market Checklist

Introduction Launching products into new markets requires a strong go-to-market (GTM) strategy. We have previously released resources that discuss how to create a Go-to-Market Strategy and how it differs from a marketing strategy (marketing strategy vs. Go-to-Market Strategy). We have also published articles on Go-to-Market Phases and real-world Go-to-Market Strategy examples. As the latest addition to […]

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Go-to-Market Strategy Examples

Introduction A Go-to-Market Strategy is a comprehensive marketing plan that outlines how a company will effectively reach and engage with its target audience to launch and successfully promote a new product or service. It ensures focus and alignment across all your teams and provides a framework to measure success. By clearly defining your target customer, […]

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Go-to-Market Phases

Introduction RetailPulse is a B2B SaaS company that has developed a cutting-edge customer analytics platform called CustomerIQ. CustomerIQ is specifically designed to help retail enterprises derive valuable insights from their customer data. The platform integrates with various sources, including point-of-sale systems, e-commerce platforms, and customer relationship management (CRM) software. Despite CustomerIQ's clear advantages, RetailPulse faces […]

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Go-to-Market Strategy Template

Grab xGrowth's Go-to-Market Strategy Template for launching new products, entering new markets and aligning sales, product & marketing teams.

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xGrowth brings a very structured approach to ABM. It’s been amazing working with you.

Michele Clarke
Michele Clarke
Head of Marketing, APAC Secure Code Warrior
When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.
Reena Misra
Reena Misra
ANZ Marketing Leader
OutSystems