The Complete Guide to Starting with Account-Based Marketing

xGrowth's clear and complete guide to starting with Account-Based Marketing incorporates everything we have learned over the last five years about ABM.
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The 2023 State of 
Account-Based Marketing in APAC Report

In the 2023 edition 100+ CMOs, VPs, and Marketing Directors participated alongside our expert panel to discuss ABM insights, strategies and predictions for the future.
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The Ultimate ABM
Strategy Template

We designed the ABM strategy template to be comprehensive with 9 parts.
Use either the entire template or just the parts you need.
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The Account-Based
Marketing Strategy
Playbook

The ABM Playbook combines content from our guide & template resources to give you a step-by-step holistic tutorial on setting up your ABM program.
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The Account-Based
Marketing Sales
Funnel Guide

Discover the power of the Account-Based Marketing sales funnel and how an ABM funnel strategy can transform your efforts for optimal results.
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Account Planning &
Management Template

Explore our free Account
Planning and Management Template
to streamline and elevate your
ABM strategy.
ACCESS THE TEMPLATE

The ABM Account Scoring Template & Guide

Explore account scoring in ABM with xGrowth's free template and guide.
Boost your ABM strategy and business growth today.
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The Account-Based
Marketing Framework
Template & Guide

The ABM framework elevates your Account-Based Marketing strategies. Dive into each stage of the ABM framework for successful campaigns.
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The Ultimate Strategic Account Planning Guide and Best Practices

Ever wondered how top firms master strategic account planning? Uncover tactics to transform your B2B client management and fuel growth.

Full Article
What is Precision Marketing? Why is Precision Marketing Important?

Dive into our post for the benefits of precision marketing and real-world applications to drive sustainable growth and customer engagement.

Full Article
9 Cross-Selling Strategies for B2B Business

Want to boost B2B sales? Dive in to uncover proven cross-selling strategies, with real-world examples for rapid growth.

Full Article
Demand Generation vs Lead Generation: What's the Difference?

Exploring the demand generation vs lead generation puzzle? Discover what sets them apart and why it's vital to your sales strategy's success.

Full Article
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xGrowth brings a very structured approach to ABM. It’s been amazing working with you.

Michele Clarke
Head of Marketing, APAC Secure Code Warrior
When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.
Reena Misra
ANZ Marketing Leader
OutSystems