The Complete Guide to Starting with Account-Based Marketing (ABM)

The Complete Guide to Starting with Account-Based Marketing

It's here - the first edition of xGrowth's Complete Guide to Account Based Marketing incorporates everything we've learned over the last three years about ABM.
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10 B2B Leaders Share Their Best Real-World Advice

10 B2B leaders share their advice for B2B marketers, read for genuine insights into the minds of these top of their game B2B trailblazers

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Account-Based Marketing: CRM Strategy

Introduction It's tough to find a B2B marketing executive who hasn't heard about the benefits of ABM and the kind of ROI it can produce compared to other forms of marketing. As per a Hubspot report, ABM is now a global phenomenon that's being leveraged by 67% of surveyed B2B brands to shorten sales cycles, […]

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ABM Attribution 101: 5 Ways to Drive Higher ABM Attribution

B2B marketers are exploring sophisticated account-based marketing attribution models to optimise their customer acquisition cost even further

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Jim Lenskold: Where to Start Measuring Your Marketing ROI

Jim shares common mistakes that marketers make while determining ROI and advises to start at the bottom of the funnel before moving upwards.

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