Introduction In B2B marketing, keeping up with the latest trends is no longer optional – it’s a must. Businesses that adapt quickly to new strategies win, and those that don’t get left behind. As we enter 2024-2025, the B2B marketing landscape is changing fast with technology, changing buyer behaviour, and the demand for personalisation. To […]

Introduction B2B marketing is more important than ever for long-term business growth. As companies navigate a digital world, B2B marketing needs to adapt to the challenges and opportunities of 2024. Unlike B2C marketing or social media advertising, which is all about direct consumer engagement, B2B marketing is about building relationships and long-term partnerships with other […]

Introduction Data has never been more critical in the ever-changing world of B2B Marketing. As we move forward in 2024-25, marketers would do well to focus on precise B2B marketing metrics to refine their strategies, win against the competition, and understand the ROI of their marketing efforts. To reiterate, looking at the right metrics is […]

Introduction: The Rise of AI in B2B Marketing In the ever-evolving landscape of B2B marketing, two powerful forces have converged to reshape how businesses connect with their target accounts: Artificial Intelligence (AI) and Account-Based Marketing (ABM). When discussing AI in marketing, we primarily refer to two key concepts: generative AI and Large Language Models (LLMs). […]