Introduction: The Rise of AI in B2B Marketing In the ever-evolving landscape of B2B marketing, two powerful forces have converged to reshape how businesses connect with their target accounts: Artificial Intelligence (AI) and Account-Based Marketing (ABM). When discussing AI in marketing, we primarily refer to two key concepts: generative AI and Large Language Models (LLMs). […]

Introduction In the fast-paced and highly competitive B2B landscape, a well-crafted Go-To-Market (GTM) strategy is not just beneficial—it's essential for success. xGrowth has developed an extensive library of resources to help marketers navigate the intricate and often challenging terrain of GTM planning and execution. From in-depth guides on strategic account planning to comprehensive ABM strategies, […]

Introduction Launching products into new markets requires a strong go-to-market (GTM) strategy. We have previously released resources that discuss how to create a Go-to-Market Strategy and how it differs from a marketing strategy (marketing strategy vs. Go-to-Market Strategy). We have also published articles on Go-to-Market Phases and real-world Go-to-Market Strategy examples. As the latest addition to […]

Introduction A Go-to-Market Strategy is a comprehensive marketing plan that outlines how a company will effectively reach and engage with its target audience to launch and successfully promote a new product or service. It ensures focus and alignment across all your teams and provides a framework to measure success. By clearly defining your target customer, […]