10 B2B leaders share their advice for B2B marketers, read for genuine insights into the minds of these top of their game B2B trailblazers
10 B2B leaders share their advice for B2B marketers, read for genuine insights into the minds of these top of their game B2B trailblazers
Introduction It's tough to find a B2B marketing executive who hasn't heard about the benefits of ABM and the kind of ROI it can produce compared to other forms of marketing. As per a Hubspot report, ABM is now a global phenomenon that's being leveraged by 67% of surveyed B2B brands to shorten sales cycles, […]
B2B marketers are exploring sophisticated account-based marketing attribution models to optimise their customer acquisition cost even further
Jim shares common mistakes that marketers make while determining ROI and advises to start at the bottom of the funnel before moving upwards.
