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The Complete Guide to Starting with Account-Based Marketing

xGrowth's clear and complete guide to starting with Account-Based Marketing incorporates everything we have learned over the last five years about ABM.
READ THE GUIDE
The Complete Guide to Starting with Account-Based Marketing

The State of
Account-Based Marketing in APAC Report

120+ CMOs, VPs, and Marketing Directors participated alongside our expert panel to discuss ABM insights, strategies and predictions for the future.
READ THE REPORT

The Ultimate ABM
Strategy Template

We designed the ABM strategy template to be comprehensive with 9 parts.
Use either the entire template or just the parts you need.
ACCESS THE TEMPLATE
The Ultimate ABM Strategy Template

The Account-Based
Marketing Strategy
Playbook

The ABM Playbook combines content from our guide & template resources to give you a step-by-step holistic tutorial on setting up your ABM program.
READ THE PLAYBOOK
The Account-Based Marketing Strategy Playbook

The Account-Based
Marketing Sales
Funnel Guide

Discover the power of the Account-Based Marketing sales funnel and how an ABM funnel strategy can transform your efforts for optimal results.
READ THE GUIDE
The Account-Based Marketing Sales Funnel Guide

Go-to-Market
Strategy Template

Grab xGrowth's Go-to-Market Strategy Template for launching new products, entering new markets and aligning sales, product & marketing teams.
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Account Planning &
Management Template

Explore our free Account
Planning and Management Template
to streamline and elevate your
ABM strategy.
ACCESS THE TEMPLATE
Account Planning & Management Template

The ABM Account Scoring Template & Guide

Explore account scoring in ABM with xGrowth's free template and guide.
Boost your ABM strategy and business growth today.
ACCESS THE TEMPLATE
The ABM Account Scoring Template & Guide

The Account-Based
Marketing Framework
Template & Guide

The ABM framework elevates your Account-Based Marketing strategies. Dive into each stage of the ABM framework for successful campaigns.
ACCESS THE FRAMEWORK
The Account-Based Marketing Framework Template & Guide
230718_P Andrew Fitzgerald - Graphic
Podcast: The Difference Between ABM in SaaS Organisations vs Services with Andrew Fitzgerald from Kyndryl

Andrew Fitzgerald, Vice President of ABM discusses how Kyndryl successfully started and grew their ABM program.

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What is an Account-Based Marketing Framework?
Account-Based Marketing Framework - Free Template and Guide

What is an Account-Based Marketing Framework? Navigating the world of B2B marketing can be a maze. Over time, we've pieced together strategies, written articles, and created tools to help make sense of it all. Now, we are bringing everything together in one place: the ABM Framework. Think of the Account-Based Marketing (ABM) Framework as your […]

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230719_P Richard Jacobson - Graphic
Podcast: Making Messaging the Core of Your ABM Strategy with Richard Jacobson from IBM

Richard Jacobson talks about crafting messages & the importance of alignment between sales & marketing that can affect your strategy immensely.

Full Article →
230801_P Christian Weiss - Graphic
Podcast: Measuring the success of your ABM program with Christian Weiss from Autodesk

Christian Weiss talked about how to measure the success of an ABM program & the importance of transparency in the relationship w/ your team.

Full Article →
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xGrowth brings a very structured approach to ABM. It’s been amazing working with you.

Michele Clarke
Michele Clarke
Head of Marketing, APAC Secure Code Warrior
When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.
Reena Misra
Reena Misra
ANZ Marketing Leader
OutSystems

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