ABM Agency
As a specialist Account-Based Marketing (ABM) agency, xGrowth sets B2B businesses in APAC up for success by helping them identify, engage, and convert their high-value target accounts. We help your company win net-new accounts and finally land the ones your sales team has been chasing.
Plenty of agencies say they do ABM, but many just use it as a fancy way of describing demand generation with personalised emails. At xGrowth, we live and breathe ABM. We run ABM at every stage from picking accounts to engaging the whole buying committee to measuring pipeline revenue.
Work with xGrowth today to develop an ABM approach that ensures every step of the process is strategically planned out to achieve your goals.
Trusted by:
Account-Based Marketing Built Around Your Highest-Value Accounts
xGrowth offers ABM engineered for APAC, bringing regional expertise into B2B strategies.
Our ABM approaches are all about shifting focus away from generating large volumes of leads. Instead, we help brands identify specific businesses that will have the greatest impact. From there, we help sales and marketing teams execute roadmaps together to reach those high-value accounts.
xGrowth is 100% ABM, so when you work with us, you’re getting a specialist rather than a generalist agency. We care about getting real results like pipeline and revenue rather than vanity metrics like leads and clicks.
Our Account-Based Marketing Services
ICP & Target Account Strategy
xGrowth’s process starts with learning about your business and goals. Once we ensure that our agency is a good fit, our ABM services help brands define key parts of their strategy, including:
- Ideal customer profiles (ICP)
- Priority industries and segments
- Target account criteria
- High-value account lists
- Account tiers (1:1 for top accounts, 1:few for clusters by sector or pain point, and 1:many for wider lists)
By clearly defining these aspects, brands can more easily understand who they’re trying to reach and how to target those accounts.
Account & Buying Committee Research
Our account-based marketing agency helps identify the individuals involved in the decision-making process within high-value accounts, including key decision-makers, influencers, product users, and those who may block the decision.
After identifying these people, we’ll dive deeper into what their pain points, priorities, and buying triggers are to find the best way to market products and services to them.
ABM Strategy & Campaign Planning
xGrowth helps businesses develop a roadmap that covers every part of your ABM strategy, including the following key areas:
- Campaign strategy
- Offers
- Messaging
- Content requirements
- Targeting
- Channel selection
Personalised Content & Messaging
Targeting specific high-value accounts requires unique messaging to resonate with each buying committee. xGrowth can help personalise all aspects of ABM execution, including ads, landing pages, sales enablement content, email messaging, direct mail, and campaign assets. Our content is always linked to the campaign theme to effectively reach the right accounts.
Multi-Channel ABM Campaigns
xGrowth ensures coordination across multiple B2B channels, which can include LinkedIn, paid media, emails, account-specific landing pages, microsites, events, retargeting, sales outreach, webinars, and direct mail. Channels will be selected and planned for target accounts only, ensuring your efforts aren’t wasted on the wrong audience.
Focusing only on one channel will limit your ability to reach target accounts. Stakeholders have already heard the same stories from various sales calls, so traditional outreach doesn’t set brands apart. Multi-channel campaigns elevate the experience, such as starting with an ad to build awareness, using personalised content to strengthen the case, and then moving forward with sales conversations to build trust with accounts that are already interested. The whole buying group will get to know who you are with a strong ABM campaign.
Want to prove it before you scale? We can help you set up your pilot program with our SDRs, following up with the accounts your campaign has already warmed.
Measurement & Optimisation
With all the above defined and planned, xGrowth helps measure ABM performance by tracking the following:
- Account engagement
- Meetings and opportunities
- Pipeline
- Deal progression
- Revenue
xGrowth’s ABM campaigns never focus on vanity metrics. Instead, you’ll see real pipeline impact. Our senior teams check key performance indicator dashboards daily through our in-house reporting tools. You can take these metrics back to your own team while xGrowth helps adjust strategies based on results.
When Do You Need an ABM Agency?
Your Sales Cycle Involves Multiple Decision-Makers
When buying committees frequently change, it becomes tricky to connect with key decision-makers. Rather than just connecting with one lead in a company, ABM strategies consider everyone who influences decisions since purchasing decisions are typically made as a team rather than by a single person.
Sales Already Knows Which Accounts It Wants to Win
Even if sales teams already have a list of target accounts, deals may stall between the first meeting and closed-won without proper tactics. A B2B ABM agency can help sales and marketing teams develop a structured approach for reaching and influencing the accounts they’re focused on.
You’re Targeting a Defined Group of High-Value Companies
Reaching high-value companies might result in a lot of dead ends if the executives you need won’t take your calls. ABM offers a carefully planned solution for companies looking to target a small group of carefully selected accounts rather than casting a wide net.
Traditional Lead Generation Isn’t Producing Enough Pipeline
If lead volume is up but pipeline isn’t, that means you aren’t reaching the right accounts. Traditional methods are often too broad and may target accounts that aren’t relevant or high-earning. ABM approaches focus on quality, conversion, and sales relevance when reaching new accounts.
You’re seen as a Point Solution
If vendors keep filing your business under only one feature, such as “the security tool” or “the reporting add-on,” you’ll get stuck on a single budget line rather than being considered for strategic decisions. ABM fixes this by tying messaging to account priorities rather than just listing features, opening your brand to bigger, multi-product deals.
“xGrowth brings a very structured approach to ABM. It’s been amazing working with you.”
“When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.”
“We were on essentially an ABM light platform versus now where we’re really fully deep within ABM. xGrowth has given us the ability to run full-scale campaigns.”
Our ABM Process
At xGrowth, we have our own unique process for APAC businesses: the Account Centric Engagement (ACE) methodology and roadmap, which follows five key steps.
Discovery
An effective strategy starts with a deep understanding of the business and audience. We learn about your business, targets, and competitive landscape to fully understand who you are and how to reach your audience.
Fit Meeting
It’s important to us that your business and our agency align on strategies. We’ll meet with you to discuss goals and share case studies to confirm if it’s the right fit.
ACE Roadmap
Once we know it’s the right fit, we’ll develop an ACE roadmap that includes a finalised pilot program account list, a pilot program blueprint, and onboarding to align with sales.
ACE Execution
We’ll use the initial roadmap to create messaging, stakeholder mapping, content, activation, and optimisation that suits your target account and goals.
Retrospective
There’s room for refinement with every ABM strategy. We’ll use metrics and results to analyse what worked, what didn't, and where to increase focus next.
Our ACE™ Methodology
Every ABM program we run is underpinned by our pressure-tested methodology.
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
Our ACE™ Methodology
Every ABM program we run is underpinned by our pressure-tested methodology.
Discovery
Learn your business, targets and competitive landscape
Fit Meeting
Align on goals, share case studies, confirm fit
ACE™ Roadmap
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
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2
3
4
Revenue Flywheel
ACE™ Execution
Messaging, stakeholder mapping, content, activation, optimisation
Program Retrospective
Analyse what worked, what didn't, and where to double down next
ROI Analysis
Full attribution. No vanity metrics. Real pipeline impact
ACE™ Roadmap Lite
Streamlined planning for repeat engagements, straight into your next cycle
See how ACE™ can work for your organisation
GOT AN ABM QUESTION?
ABM Is More Than Targeted Advertising
Targeting a select list of high-value accounts is about more than just serving ads to that particular audience. It’s a thoughtful approach that requires personalisation and coordination during every step of the process.
A strong ABM strategy combines the following:
- Account Selection: Use intent and fit scoring to tier target accounts
- Research: Map buying committees per account to fully understand who you’re reaching
- Messaging: Develop narratives centred around pain points and goals of buying committees
- Content: Build account-specific landing pages and microsites
- Programmatic Ads: Target named accounts on platforms like LinkedIn
- Direct Mail: Send highly personalised packages, gifts, and messages to reach accounts outside of the digital world
- Events: Plan executive breakfasts, roundtables, and/or dinners to build stronger relationships
- Sales Activity: Have a sales development representative send a follow-up after engagement and events
- Measurement: Track account engagement scoring and pipeline influence, and then refine strategies as needed
Creating a solid approach involves a lot of defining, analysing, and creating. xGrowth can help B2B companies manage their ABM strategy and execution. We’ve tested every step of our approach on real accounts, so your budget goes into what we’ve seen success in rather than guesswork.
World renowned marketers recommend xGrowth
Peep Laja
Founder of CXL Institute, Wynter, Speero and voted as the most influential conversion rate optimisation expert in the world in 2015.
