B2B Marketing Agency
Marketing to other businesses rather than individual consumers requires a unique approach led by experts. xGrowth is a B2B marketing agency in Australia that has a tested approach to generate demand, connect with the right businesses, and turn marketing activity into qualified pipeline and revenue.
Our APAC marketing approaches consider B2B buying journeys by finding the right companies to target, determining key decision-makers, aligning sales and marketing, and generating pipeline. We help B2B businesses with strategy and execution, ensuring every step of the marketing process is covered.
Ready to pursue a B2B marketing strategy with your company’s specific needs in mind? Work with xGrowth to close more deals and accelerate your business success.
Trusted by:
B2B Marketing Built Around How Your Customers Actually Buy
Businesses don’t buy like consumers do. They have longer buying cycles, multiple decision-makers, and higher-value purchases, all of which must be considered in a marketing plan.
Our B2B Marketing Services
Account-Based Marketing
xGrowth specialises in Account-Based Marketing (ABM) tactics, which focus on reaching a few high-value accounts with highly personalised approaches. Our efforts follow our own Account Centric Engagement (ACE) methodology to help APAC businesses close more deals.
The foundations of a strong ABM program include:
- ICP and target account selection
- Account research and intent data
- Buying committee mapping
- Sales and marketing alignment on accounts, messaging, and handover
These are the ABM tactics we use:
- Account-level paid media, such as LinkedIn, display, and IP-based targeting
- Personalised content and landing pages for key accounts
- Executive events like roundtables and breakfasts
- Direct mail and gifts delivered to buying committee members
- Podcast and content collaborations with target-account executives
- Sales-led outreach sequences backed by account insights
- Research and benchmark reports as a door-opener
- Website personalisation and account-level engagement tracking
- Customer advocacy and expansion plays for existing accounts
ABM strategies are crucial for reaching accounts that will actually get long-term value for your business rather than just casting a wide net that may or may not find success. xGrowth’s ABM services help companies build, retain, and grow strong account relationships.
Paid Media & Targeted Advertising
Paid media through targeted channels can help B2B businesses reach the right audiences. Channels can include LinkedIn, search results, social advertising, display, retargeting, and IP-based targeting when appropriate.
Rather than just driving traffic, the goal is to focus on targeting quality and commercial intent so your brand reaches relevant businesses.
Sales Enablement
xGrowth’s sales enablement ensures that the sales team strategically uses content, messaging, and insights to move deals forward. The goal is for sales to progress opportunities rather than just handing them off to someone else.
A strong B2B marketing plan will include resources and data to help sales teams get businesses to convert. Everyone on the sales and marketing teams should be aligned on messaging, campaign assets, account insights, case studies, and buyer-specific content for best results.
B2B Marketing Strategy & GTM
xGrowth helps businesses develop a clear B2B marketing and go-to-market strategy that aligns with their goals. Every strategy considers ideal customer profiles (ICP), market segmentation, positioning, messaging, marketing and sales priorities, buyer journeys, and channel strategies to get the full picture.
Developing a strategy that includes every step of the process is the foundation of a broader marketing program. The strategy won’t just exist as a fixed document, but instead, it’s a roadmap to campaigns, activities, and other execution.
Demand Generation
xGrowth uses demand generation as part of an ABM strategy applied at a scale. It involves a defined list of high-quality target accounts just like ABM, but it targets a much wider list than a 1:1 or 1:few approach.
The goal of demand generation in ABM is to fill the funnel with the right accounts rather than gain as many accounts as possible. Our strategies focus on identifying, attracting, and converting buyers in relevant markets through audience targeting, content, offers, and account nurturing.
Every campaign strategy has a goal of achieving a qualified pipeline rather than only gaining large volumes of leads that might not convert. Whenever we want to focus on only a few high-value accounts at a time, we’ll turn to a 1:1 or 1:few ABM approach instead.
B2B Content & Messaging
Content with thoughtful messaging can help connect with key accounts in the early stages of a buying process. xGrowth specialises in creative, personalised campaigns that help brands stand out from the competition while reaching the right decision-makers.
Our approach helps businesses ensure that landing pages, campaigns, thought leadership, guides, resources, case studies, sales collateral, and conversion copy all have content that resonates with pain points and priorities.
All content should be created carefully with different stakeholders and stages of the buying journey in mind to ensure it’s relevant for the channel and purpose while being unique from what other businesses are sharing.
Customer Marketing & Account Expansion
Marketing doesn’t have to stop after the initial customer acquisition. xGrowth helps businesses elevate existing relationships by offering additional products or services, increasing share of wallet, identifying expansion opportunities, and using cross-sell and upsell campaigns.
These approaches shouldn’t feel pushy, but instead, they should focus on how additional sales will benefit the business. xGrowth cares deeply about building relationships that matter rather than chasing every possible lead.
Measurement & Optimisation
Throughout every marketing approach, xGrowth measures statistics that matter, including:
- Qualified opportunities
- Target account engagement
- Pipeline generated
- Pipeline influenced
- Conversion rates
- Sales cycle
- Customer acquisition
- Revenue
By looking closely at these metrics, we can find which aspects are successful and which areas need improvement to optimise strategies as needed to keep improving results.
When Do You Need a B2B Marketing Agency?
You're Selling a Complex or High-Value Solution
When a sale involves multiple decision-makers, longer sales cycles, or significant considerations, a detailed marketing strategy can help achieve conversions from important accounts.
You're Entering a New Market or Launching a New Offer
Reaching a new audience requires an entirely new approach. B2B marketing agencies help build structured GTM and marketing approaches that cater to the new ICP. You can achieve faster, more cost-effective go-to-market results when working with a specialist agency.
You Need More Qualified Pipeline
If businesses are only generating marketing activity and leads but aren’t achieving enough commercially valuable opportunities, a B2B marketing agency can help them develop a plan that targets relevant accounts while retaining valuable relationships.
Sales, Marketing, and Customer Success Aren't Aligned
If sales and marketing teams aren’t on the same page, you could lose opportunities due to inconsistencies. Marketing agencies help everyone agree on target customers, messaging, campaigns, and what’s considered a valuable opportunity. Sales and marketing plans should also align with customer success to ensure that the company achieves goals and gets maximum value from the product and services.
You Need More B2B Marketing Capability
Sometimes, existing marketing campaigns might not be performing as well as expected. Working with an agency adds broad skills without needing to hire more people for your in-house team. You’ll get to focus on your company’s strengths while letting specialists handle marketing tactics.
“xGrowth brings a very structured approach to ABM. It’s been amazing working with you.”
“When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.”
“Everything with xGrowth has been very thorough, comprehensive and integrated to the finest details.”
Our B2B Marketing Process
xGrowth’s marketing approaches are led by our pressure-tested ACE methodology and roadmap, which follows five key steps.
Understand Your Business
Our ACE approach always begins with discovery. xGrowth reviews your business, market, customers, competitors, sales process, and existing marketing activity to fully understand what you offer, who you should target, and how you should market.
Determine Fit
Next, we’ll schedule a meeting with your company to align on goals and share case studies to ensure the collaboration is the right fit. From there, we’ll identify the companies, decision-makers, and buying groups that have the strongest commercial opportunities for your business.
Build the Strategy
Our next step is to develop an ACE roadmap. We’ll finalise the pilot program account list, design the pilot program blueprint, and onboard sales. We’ll work with your team to create positioning, messaging, channel mix, campaign strategy, and measurement framework that aligns perfectly with your goals and target audience.
Launch & Execute
Once we’ve planned a complete strategy, we’ll turn it into coordinated campaigns through relevant channels to reach your ICP. We’ll put the planned messaging, stakeholder mapping, content, activation, and optimisation into action.
Measure, Learn, & Optimise
A marketing strategy isn’t done once it’s implemented. xGrowth monitors account engagement, opportunities, pipeline, and revenue to understand what worked and what didn’t. We’ll use that information to determine where to double down next.
Our ACE™ Methodology
Every ABM program we run is underpinned by our pressure-tested methodology.
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
Our ACE™ Methodology
Every ABM program we run is underpinned by our pressure-tested methodology.
Discovery
Learn your business, targets and competitive landscape
Fit Meeting
Align on goals, share case studies, confirm fit
ACE™ Roadmap
- 1. Finalise the pilot program account list
- 2. Design the pilot program blueprint
- 3. Onboard and align with sales
1
2
3
4
Revenue Flywheel
ACE™ Execution
Messaging, stakeholder mapping, content, activation, optimisation
Program Retrospective
Analyse what worked, what didn't, and where to double down next
ROI Analysis
Full attribution. No vanity metrics. Real pipeline impact
ACE™ Roadmap Lite
Streamlined planning for repeat engagements, straight into your next cycle
See how ACE™ can work for your organisation
GOT AN ABM QUESTION?
B2B Marketing Is More Than Lead Generation
B2B marketing isn’t just about capturing leads. It’s important to support the entire buying journey so you can build trust and drive revenue with the accounts that will get value from your offerings.
- Create awareness within the target market
- Educate potential buyers
- Engage multiple stakeholders
- Identify in-market accounts
- Generate opportunities
- Support sales conversations
- Accelerate existing deals
- Expand existing customer relationships
Why Choose xGrowth as Your B2B Marketing Agency?
xGrowth is a specialist B2B marketing company that uses ABM to reach new high-value accounts and sell complex propositions. As an Australian founded and based company, we offer deep APAC expertise to help businesses enter or expand within the region.
We offer:
- ABM-led marketing approaches
- Strategy and campaign execution
- Excellent sales and marketing alignment
- Ability to target valuable accounts and buying committees
- Pipeline and revenue focus instead of vanity metrics
- Regional specialists including Australia, Japan, Singapore and Indonesia
We’re trusted by many B2B businesses across APAC, including OutSystems, Twilio, Snyk, and Getac.
More about xGrowth
$1.2mil
in pipeline in the first four weeks of execution
6 opportunities
generated from Outsystems top 15 financial services accounts
B2B Marketing Agency FAQs
What does a B2B marketing agency do?
A B2B marketing agency helps companies sell their products and services to other businesses within a target market. They help create, launch, and manage campaigns to improve pipeline and revenue.
How is B2B marketing different from B2C marketing?
B2B marketing is directed toward other businesses while B2C marketing targets individual customers. Businesses typically have multiple stakeholders, longer sales cycles, and more complex purchases, requiring a unique marketing approach that considers those factors.
What B2B marketing services does xGrowth provide?
xGrowth offers B2B marketing services that include GTM strategies, demand generation, ABM approaches, targeted advertising, written content, sales enablement, account expansion, measurement, and optimisation. We work with businesses to determine the best marketing tactics for their goals.
How do you measure the success of B2B marketing?
The success of marketing is determined by qualified opportunities, target account engagement, pipeline generated, conversion rates, customer acquisition, and revenue. B2B marketing agencies look at all these metrics together to determine success and adjust strategies as needed.
Is xGrowth suitable for businesses with an internal marketing team?
Yes, xGrowth is a great addition to businesses that already have internal marketing roles because our agency will work together with your marketing team to combine existing company knowledge and external expertise.
Even companies with an incumbent agency may benefit from working with xGrowth to fill gaps. xGrowth can provide unique expertise for ABM and APAC.
Build a B2B Marketing Engine That Generates Pipeline
xGrowth helps B2B businesses create and execute marketing strategies that target high-value companies and consider every step of the buying process. Every approach is designed to help APAC businesses reach the right accounts, generate opportunities, and create revenue growth.
Ready to elevate your brand’s marketing plan and close more deals? Discuss your B2B marketing strategy with xGrowth today.