The campaign took 4 months to prepare and saw the following results:
When I think about ABM or any programmes that need to be very focused, I think xGrowth.
xGrowth were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. xGrowth were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.