What You Should Know About Product-Led Growth (PLG)

Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth.

The episode covers:

• The PLG model
• The importance of company culture in regard to PLG
• The importance of all customers

Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world.

Resources mentioned in this episode:

• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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