Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools) produce work that used to take a copywriter, web designer, project manager, and paid ads specialist.
If you run a small marketing team and want a practical look at what AI can take off your plate today, this conversation is packed with real workflows, real numbers, and honest warnings about what still needs a human eye.
Guest Introduction
Jeff Sauer is the founder of MeasureU, a measurement training platform for agency owners and consultants, and previously ran an Inc 5000 agency for a decade before selling it. He has trained more than 50,000 marketers across over 100 countries and built a YouTube channel with more than 55,000 subscribers.
Key Topics
- How AI has shifted marketing staffing from "I need these people" to "what staff do I actually need"
- Jeff's AI stack: Claude Code as his daily driver, plus ChatGPT, Gemini, Veo 3, Seedance, and Copy Coders for specialist tasks
- Building serversideblueprint.com end to end with AI, which sold $15,000 worth of workshops
- An automated LinkedIn workflow that drafts, schedules, and replies to comments, generating over 1,000 B2B leads this year
- Why long-form YouTube content anchors his content engine, feeding blog posts, newsletters, and social clips
- Building 40+ lead generating landing pages in minutes each with Claude Code, no WordPress plugins needed
- His anti-AI tuning rules and six-step skill framework for catching AI writing patterns before they go live
- Why email remains the highest ROI channel, and how voice dictation feeds his AI-assisted writing process
Resources & Links
Companies & Tools
- MeasureU, Jeff's training company
- MeasureU AI Marketing Guide, free guide to this episode's four workflows, plus an AI vs human task grid
- Claude and Claude Code, Jeff's daily AI driver
- ChatGPT and Codex, for image generation and code checks
- Google Gemini, for image generation
- Google Veo 3 and ByteDance Seedance, for AI video generation
- Copy Coders, Genesis bots for email, script, and landing page copy
- Publer, Taplio, Apify, and n8n, earlier tools for LinkedIn scheduling, research, and automation, now folded into Claude
- MacWhisper, voice dictation for email drafts
- Z.ai GLM models, used to critique and bug check AI code
- Authority Hacker, source of Jeff's skill framework
- Lovable, an early 2025 vibe coding tool
- WordPress, Gravity Forms, and Go High Level, the old site and lead capture tools Jeff no longer needs
Contact & Credits:
Host: Shahin Hoda
Guest: Jeff Sauer
Produced by: Shahin Hoda and Alexander Hipwell
Edited by: Alexander Hipwell & Dave Somido
Music by: Breakmaster Cylinder
Podcast Co-ordinator: Jonah Igsie
APAC's B2B Growth Podcast is Presented by xGrowth
