Xgrowth B2B Podcast
APAC's B2B Growth Podcast

What can Account-Based Marketers in APAC learn from other regions

Listen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region.

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

You will learn:

  • What are the top APAC countries ABM is being rolled out
  • What are the top industries being targeted with ABM
  • How is ABM being deployed in APAC and what is the most popular style
  • What can APAC marketers learn from EMEA and North America

​We are joined by special guests Leanne Chescoe from Demandbase and Ljubica Radoicic from Autodesk to dive into ABM learnings from other geographies APAC marketers can use – what works, what doesn’t and what needs to be tweaked to succeed in APAC.

​​Our panel will discusses the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region.

_________________

For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au