Xgrowth B2B Podcast
APAC's B2B Growth Podcast

Stand Out in B2B Marketing With Get Different's Mike Michalowicz

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz.

🎥 Prefer to watch the conversation?

We've got a link for you: https://youtu.be/4zPDm1f4gVE

This episode covers...

From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into...

  • How to use his DAD framework for marketing - Different, Attractive, and Direct
  • The challenges small businesses face when trying to get noticed
  • Building an Attention Plan over a Marketing Plan
  • What the ideation process looks like

About Mike...

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate

Resources mentioned in this episode:

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