Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world.

The episode covers the following:

• The responsibilities of Marketing since Covid
• Predictions and PLG
• LinkedIn and it's new generative AI feature

Resources mentioned in this episode:

• Marketing Responsibilities Article
• Mark Ritson's post on LinkedIn AI feature
• Zag - Marty Neumeier
• Discipline is Destiny - Ryan Holiday

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au