Increase Your Share of Wallet with ABM and Customer Marketing

Join us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach. 

​During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset.

​🎓 What you will learn in this session:

• How to utilise customer data to design effective ABM and customer marketing programs.
• How to unleash the power of customer stories and references for trust and influence.
• How to harness customer experiences and testimonials to convert prospects.
• How to drive cross-selling, upselling, and renewals with demand generation strategies.
• How to foster customer growth, engagement, and loyalty through personalised ABM.
• How to align your team with customer-centric practices for success.

​🎙Who are the speakers?

• Stephanie Dechamps - Head of Marketing APJ at Boomi
• Suzanne Pelizzari - Director of Global Account-Based Marketing at CSG
• Shahin Hoda - Director of Growth at xGrowth
• Allysa Maywald (Moderator) - Content Coordinator at xGrowth

Like to watch content? You can watch this episode via our xGrowth YouTube Channel

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au