Xgrowth B2B Podcast
APAC's B2B Growth Podcast

ABM Talks: How to Run Your First ABM Pilot Campaign

​In this session, we discuss how to run a successful Account-Based Marketing pilot campaign. 

​We'll be covering:

  • ​How to select your accounts 
  • ​How to engage with sales
  • ​How to approach orchestration and tactics
  • ​What to report on 

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

Join the Slack channel: https://growthcolony.org/slack