ABM Talks: How to Run Your First ABM Pilot Campaign

​In this session, we discuss how to run a successful Account-Based Marketing pilot campaign. 

​We'll be covering:

• ​How to select your accounts 
• ​How to engage with sales
• ​How to approach orchestration and tactics
• ​What to report on 

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

Join the Slack channel: https://growthcolony.org/slack