Xgrowth B2B Podcast
APAC's B2B Growth Podcast

ABM Talks: 5 Things You’ll Need For Your First ABM Campaign

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

​In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign. 

​We'll be covering:

  • ​Who you’ll need on board from the company
  • ​Finding your sales partner
  • ​Clearly outlining your ICP & the accounts your targeting
  • ​Defining your success metrics
  • ​What essential tools you’ll need

If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack