Growth Resources

The Complete Guide to Starting with Account-Based Marketing

xGrowth's clear and complete guide to starting with Account-Based Marketing incorporates everything we have learned over the last five years about ABM.

READ THE GUIDE

The Complete Guide to Starting with Account-Based Marketing

The State of
Account-Based Marketing in APAC Report

120+ CMOs, VPs, and Marketing Directors participated alongside our expert panel to discuss ABM insights, strategies and predictions for the future.

READ THE REPORT

The Ultimate ABM
Strategy Template

We designed the ABM strategy template to be comprehensive with 9 parts.

Use either the entire template or just the parts you need.

ACCESS THE TEMPLATE

The Account-Based
Marketing Strategy
Playbook

The ABM Playbook combines content from our guide & template resources to give you a step-by-step holistic tutorial on setting up your ABM program.

READ THE PLAYBOOK

The Account-Based Marketing Strategy Playbook

The Account-Based
Marketing Sales
Funnel Guide

Discover the power of the Account-Based Marketing sales funnel and how an ABM funnel strategy can transform your efforts for optimal results.

READ THE GUIDE

The Account-Based Marketing Sales Funnel Guide

Go-to-Market
Strategy Template

Grab xGrowth's Go-to-Market Strategy Template for launching new products, entering new markets and aligning sales, product & marketing teams.

ACCESS THE TEMPLATE

Account Planning &
Management Template

Explore our free Account
Planning and Management Template
to streamline and elevate your
ABM strategy.

ACCESS THE TEMPLATE

The ABM Account Scoring Template & Guide

Explore account scoring in ABM with xGrowth's free template and guide.

Boost your ABM strategy and business growth today.

ACCESS THE TEMPLATE

The ABM Account Scoring Template & Guide

The Account-Based
Marketing Framework
Template & Guide

The ABM framework elevates your Account-Based Marketing strategies. Dive into each stage of the ABM framework for successful campaigns.

ACCESS THE FRAMEWORK

The Account-Based Marketing Framework Template & Guide

Demand Generation vs Lead Generation: What's the Difference?

Exploring the demand generation vs lead generation puzzle? Discover what sets them apart and why it's vital to your sales strategy's success.

Full Article →

What is Customer Engagement Marketing?

Want to turn interactions into relationships and customers into fans? Discover the real secrets of Customer Engagement Marketing.

Full Article →

What is Customer Retention Marketing? - 10 Strategies That Work in 2025

Seek lifelong customers, not one-time buyers? Master customer retention marketing metrics, formulas, and practical strategies.

Full Article →

Free Account Planning & Management Template [2025]

Explore xGrowth's free Account Planning and Management Template to streamline and elevate your ABM strategy.

Full Article →

Most Popular

Embracing AI in B2B Marketing

Leveraging Buyer Intent Data to Target High-Value Accounts: A Guide for B2B Tech & SaaS Marketers

B2B Marketing in 2025: Why Technology Companies Should Pay Attention

Subscribe to Our Newsletter

Stay up-to-date with the latest trends in marketing & sales.
Plus you'll be the first to know about our events and webinars.

Subscribe to the Growth Colony Newsletter

Stay up-to-date with our events &
podcast for the latest B2B trends

Sign me up!

Join Australia’s dedicated B2B Growth Slack channel. Discuss growth strategies, tools, the latest news or even find your next hire.

Join the Slack channel

xGrowth brings a very structured approach to ABM. It’s been amazing working with you.

Michele Clarke

Head of Marketing, APAC Secure Code Warrior

When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.