The term “GTM engineering” is appearing more often in conversations about B2B growth because it plays a key role. It solves core problems like messy data, manual execution, tool sprawl, and inconsistent follow-up. Yet, its definition isn’t widely known. To achieve success through GTM engineering, it’s important for businesses to understand what it is, how […]
Introduction Just like every other industry in the world today, B2B marketing has been changing at breakneck speed due to the rise of generative AI. 71% of B2B marketers now use this technology on a weekly basis and 20% on a daily basis, for things like expediting content creation, brainstorming more innovative campaign ideas and […]
Introduction With the growing adoption of generative AI, the B2B SaaS landscape today is more competitive than ever. Every company now claims to be AI native, with strings of features being launched within traditional software at breakneck speed. Marketing teams leaning heavily on a traditional spray and pray approach for pipeline generation are running the […]
The B2B technology landscape is not the same. We discuss the changes and why tech companies are taking marketing very seriously.
