Introduction With the growing adoption of generative AI, the B2B SaaS landscape today is more competitive than ever. Every company now claims to be AI native, with strings of features being launched within traditional software at breakneck speed.  Marketing teams leaning heavily on a traditional spray and pray approach for pipeline generation are running the […]

The B2B technology landscape is not the same. We discuss the changes and why tech companies are taking marketing very seriously.

Introduction In B2B (business-to-business) marketing, building relationships with other businesses is key to growth. These relationships allow you to establish trust and credibility, which consequently leads to partnerships and sales. As businesses try to stand out in a crowded market, they need B2B marketing campaigns that can target and connect with the right audience.  In […]

Introduction We love B2B marketing here at xGrowth. Over the years, we’ve spent a lot of time thinking about how businesses can connect with other businesses through smart marketing. Along the way, we have published articles and guides on various aspects of B2B marketing strategy. Some of these are: How to Create a B2B Go-to-Market […]