What channels other than email work for ABM?

| | Time to Read: 2 minutes

We are back with another Q&A session about B2B Marketing and Account-Based Marketing. Now today's question is from Damian, and Damian's question is, apart from email what other channels are good for Account-Based Marketing? 

https://youtu.be/GchexukjcaY

Okay, I got a list of six down here. The very first one is events and webinars. Now I know it sounds old school, what do you mean events?

Face-to-face interaction, still nothing can replace it and these events have a massive impact in B2B. So that's number one.

Number two that I have down over here is podcasts." Podcasts can, if leveraged properly, can open doors into accounts like no other things, so definitely leveraging podcasts is a big component.

Number three is old-school, picking up the phone. I know a lot of people talk about cold calling is dead, I disagree! Cold calling is not dead. Cold calling or some sort of phone call is part of every cadence that we run, and as part of those cadences that we run, when we see the difference between when we have a call, and we don't have a call, the difference is enormous. So cold calls, having a proper script for your calls and a voicemail strategy is critical.

Number four is LinkedIn - leveraging LinkedIn. You can be very targeted, you can almost find anyone on LinkedIn. Leveraging LinkedIn is absolutely critical in your cadence and using it as a channel. 

Number five, using some sort of targeted advertising. This could be programmatic, IP based, or LinkedIn. We're a bit iffy when it comes to other channels like Facebook and Instagram, or Twitter to some degree when it comes to advertising for B2B. But these other three channels, can yield amazing results.

The last one is direct mail. Now, direct mail is making a comeback but it only has an impact when it's personalised, customised, and very targeted. It can be a game-changer for your campaign. 

So those are the six channels that we use when we run ABM campaigns. Love to hear it if you have feedback on what you've seen results with.


Related Resources

Podcast: Build a Marketing Plan That Generates Pipeline

Joanne discusses how marketers can build a plan that generates pipeline and how to align with the organisation’s business objectives.

Full Article
Podcast: How to Roll Out Pipeline Acceleration

Chris emphasises the importance of having consistent meetings with sales and revenue executives about their pipeline for future quarters

Full Article
Get Our Free eBook
The Complete Guide to Starting with Account-Based Marketing
READ NOW
Subscribe to the Growth Colony Newsletter
Stay up-to-date with our events &
podcast for the latest B2B trends
Sign me up!
Subscribe to Our Newsletter
Stay up-to-date with the latest marketing, sales and service tips and news.
SUBSCRIBE
Most Popular

Looking for help
with your B2B marketing?

CHAT WITH OUR HEAD OF GROWTH
Building Growth Engines for
your B2B Technology Firm
CALL US
3/41 Bridge Road
Richmond VIC 3121
Australia

© 2022 xGrowth Pty Ltd. All Rights Reserved
Latest Articles
Podcast: Build a Marketing Plan That Generates Pipeline
Podcast: How to Roll Out Pipeline Acceleration
Podcast: How to Run a Compelling ABM Campaign
Social Media
Join thousands of other 
growth enthusiasts on our list
Subscribe