B2B Marketing Consultant

xGrowth brings a very structured approach to ABM. It’s been amazing working with you.

Michele Clarke

Head of Marketing, APAC Secure Code Warrior

When I think ABM, I think xGrowth. xGrowth were 100% committed, the whole team was just like our business partner. I would say you are not a business vendor; you are our business partner.

Reena Misra

ANZ Marketing Leader
OutSystems

Why Does Your Business Need a B2B Marketing Consultant?

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With numerous marketing tactics, strategies, and tools available, it's easy to feel overwhelmed. A B2B consultant can provide direction, helping you identify the most effective starting points for your specific business needs.

Accelerate Growth While You Focus on Your Core

When you have numerous product and operational priorities, marketing can be effectively outsourced. A consultant allows you to concentrate on your core business while ensuring your marketing efforts don't fall behind.

Provide Specialised Expertise

B2B marketing, especially in areas like Account-Based Marketing (ABM), requires specific knowledge. A consultant brings this specialised expertise, helping you target high-value accounts more effectively.

Improve Alignment Between Departments

Marketing efforts often involve multiple departments. A B2B consultant can help create strategies that align sales, marketing, and customer success teams, ensuring everyone works towards the same goals.

Access a Range of Marketing Skills

Instead of hiring a full in-house team, a consultant provides access to diverse marketing skills. This can include expertise in digital marketing, content creation, analytics, and the latest marketing technologies.

4 Things that xGrowth Consultants Can Help You With

Implement Targeted Account-Based Marketing Strategies

Specialise in ABM to target high-value accounts, align teams, and create personalised campaigns for larger deals.

Develop a Strategic B2B Marketing Roadmap

Collaborate to align departments on strategy, target accounts and messaging for more effective campaigns.

Execute Creative and Hyper-Personalised Campaigns

Design targeted campaigns with personalised outreach to engage decision-makers and stand out in the market.

Optimise Your Go-to-Market Strategy

Refine strategies to identify new buying centres, improve positioning, and accelerate sales cycles for growth.

Results we're delivering:

$1.2mil in pipeline in the first four weeks of execution

6 opportunities generated from Outsystems top 15 financial services accounts

Explore Our Insights on Go-to-Market Strategy

B2B Marketing in 2025: Why Technology Companies Should Pay Attention

The B2B technology landscape is not the same. We discuss the changes and why tech companies are taking marketing very seriously.

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B2B Marketing Campaigns with Examples

Introduction In B2B (business-to-business) marketing, building relationships with other businesses is key to growth. These relationships allow you to establish trust and credibility, which consequently leads to partnerships and sales. As businesses try to stand out in a crowded market, they need B2B marketing campaigns that can target and connect with the right audience. In […]

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B2B Marketing Framework for Business Growth

Introduction We love B2B marketing here at xGrowth. Over the years, we’ve spent a lot of time thinking about how businesses can connect with other businesses through smart marketing. Along the way, we have published articles and guides on various aspects of B2B marketing strategy. Some of these are: How to Create a B2B Go-to-Market […]

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B2B Marketing Trends to Follow in 2025

Introduction In B2B marketing, keeping up with the latest trends is no longer optional – it’s a must. Businesses that adapt quickly to new strategies win, and those that don’t get left behind. As we enter 2025, the B2B marketing landscape is changing fast with technology, changing buyer behaviour, and the demand for personalisation. To […]

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B2B Marketing Strategies for Business Growth in 2025

Introduction B2B marketing is more important than ever for long-term business growth. As companies navigate a digital world, B2B marketing needs to adapt to the challenges and opportunities of 2025. Unlike B2C marketing or social media advertising, which is all about direct consumer engagement, B2B marketing is about building relationships and long-term partnerships with other […]

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B2B Marketing Metrics to Track in 2025

Introduction Data has never been more critical in the ever-changing world of B2B Marketing. As we move forward in 2025, marketers would do well to focus on precise B2B marketing metrics to refine their strategies, win against the competition, and understand the ROI of their marketing efforts. To reiterate, looking at the right metrics is […]

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FAQs On B2B Marketing Consulting

Why should a business consider hiring a specialised B2B marketing consultant?

A business should consider hiring a specialised B2B marketing consultant to navigate the complexities of B2B marketing. Consultants provide clarity and direction amidst numerous strategies and tools, helping businesses identify effective starting points. They allow companies to focus on core competencies like product development while handling marketing complexities, accelerating growth, and optimising go-to-market strategies.

What services are typically offered by a B2B marketing consultant at xGrowth?

A B2B marketing consultant from xGrowth typically offers services such as implementing Account-Based Marketing (ABM) strategies, developing strategic marketing roadmaps, executing creative and personalised campaigns, and optimising go-to-market strategies. These services help align sales and marketing efforts, target high-value accounts, and improve overall marketing effectiveness.

Is the xGrowth B2B marketing consultancy the right fit for my business?

We work with all kinds of B2B organisations. Having said that, xGrowth is ideal for B2B tech companies seeking to implement Account-Based Marketing strategies. We specialise in aligning sales and marketing teams to target high-value accounts through personalised campaigns.

If your business operates in a complex B2B environment with a focus on landing larger deals, xGrowth's expertise can provide significant value.

Will my B2B marketing consultant provide me with a comprehensive written report?

Depending on the project scope, an xGrowth consultant can provide multiple assets, including comprehensive reports and research. These deliverables are designed to help your business achieve its goals by offering actionable insights and strategic recommendations.

Will you work alongside our current marketing agency if we hire you?

It depends on the scope of work and what your incumbent marketing agency is doing versus what xGrowth will do. Collaboration is possible if roles are clearly defined and aligned with your overall marketing strategy.