What is Intent Marketing & Why Does it Matter?

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Keen to enrich your marketing with intent data?

Want to find out which companies in the market are looking for what you offer?

Greg Anderson, VP of Sales at TechTarget, and Shahin Hoda, Head of Growth at xGrowth, are going to sit down and talk about what is intent marketing and how you can implement it in your marketing strategy.

👉🏾 Here’s what you’ll learn 👈🏼

  • What is “intent data”
  • What are the different kinds of intent data
  • Why all intent data is not created equal
  • How can intent data be used to enhance marketing and sales strategies?

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