Land Larger B2B Deals Faster with Account-Based Marketing

| | Time to Read: < 1 minutes

Need to close larger deals faster?

Not getting enough quality leads for your sales team?

Everyone’s talking about Inbound marketing but it’s not working for your B2B business?

That’s why we decided to have an event on Account-Based Marketing.

When it comes to B2B, Account-Based Marketing (ABM) is the hottest topic around because, when executed right, it WORKS.

Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by implementing ABM strategies in their growth plans.

👉🏾 Here’s what You’ll Learn 👈🏼

  • Why inbound marketing’s ROI is going down and what to do about it?
  • What is Account-Based Marketing
  • Evaluation of different types of ABM
  • List building and tiering your accounts
  • Designing a sequence for your campaign
  • Overview of an ABM tool stack

👉🏾 Who should watch 👈🏼

  • CEOs, CMOs, or Heads of Sales & Marketing seeking larger deals, shorter sales cycles, higher margins, and greater customer retention
  • Marketers growing B2B brands
  • Business owners and entrepreneurs in the B2B space

Related Resources

Account-Based Marketing Metrics 101

ABM strategies are highly customised, so their metrics also need to be chosen very wisely. We dive into some KPIs to measure ABM.

Full Article
Podcast: How to Approach Customer-Led Growth

Brett talks about why and how marketers should include customer success stories, quotes and testimonials in their go-to-market content.

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